PAIRAM means “good light” in Maori language. The Maori or New Zealand islands are the first to welcome every new day on Earth. The sun shines on them through the clearest sky, and the power of this healthy light is reflected in the beauty of all of nature. In 2006, I acquired first-rate work experience in New Zealand. From 2007, I started making a living as a self-employed interior design and lighting specialist for retail stores across the Czech Republic. As time went by and lighting technology evolved, my friend and colleague Michal Pelnář and I invented ever more sophisticated lighting concepts. I also had the opportunity to travel around the world and the observe trends and lighting methods in different countries. In 2014, I started comprehensively educating myself in household lighting design and technology and found it immensely absorbing. I have found that most consumers select luminaires mainly by their appearance regardless of their technical characteristics and without knowing how the quality of light affects the human body.